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Reducing Customer Opt-out
Following each SMS marketing campaign, it is normal to get a few recipients opt-out. But what if a simple change reduced a large number of opt-outs and contributed to maintaining more contacts? There are two opt-out functions for our online SMS platform service: mobile network operator required e.g. STOP*456*9*5# and customer-initiated opt-out URL. Switching from one to another can help ... Read More