We live in an era of technology. It’s not surprising to see that people see mobile phones as the most effective communication tool. The reason is very simple, today’s mobile phones have been converted into smartphones and you can use them for multi-tasking, e.g. sending sms, email, photo sharing, snap chat, long distance phone calls, etc.

But a new wave has been noticed in the digital world over the past few years about how to promote your business through mobile phones, and one of these strategies includes bulk SMS marketing. It has been recognized as a key communication channel of many business strategies for over a decade now.

Now the question is what is Bulk SMS Marketing and how can different companies can use it to improve their communication with customers, brand building and as a marketing strategy to reach consumers.

Bulk SMS Marketing is the medium through which a large number of text messages are distributed via mobile phones to a predetermined group of recipients. It is considered the most cost effective way to communicate with consumers and brands can reach their customers mobile device in seconds. It helps improve customer engagement and encourages conversions between business owners, staff, and clientele.

Recent research has shown that bulk sms marketing is a better way of communicating compared to email marketing due to its enormous open rate. It has become one of the most renowned type of mobile marketing, as providing information to end users is the easiest, fastest and cheapest source.

Why's SMS Marketing Effective?

Instant return on investment! When you send time sensitive offers and promotions to customers they react immediately.

Bulk sms marketing is highly effective in spreading your brand message to consumers. It is the cheapest channel for advertising your brand, business or services. You can use bulk SMS service to raise awareness of your business proposals. You can send a bulk text messages to a countless contact list. A well developed bulk sms software can help you reach thousands of recipients at speeds of 10,000 messages per second. You are not restricted to a certain geographical location.
SMS marketing does not require any specific skills to send your marketing campaign messages to subscribers. A well-composed and content-based text message can engage customers and drive them to your business.
SMS marketing helps to improve sales and customer loyalty. The most amazing feature is that bulk sms automation can be scheduled for a specific time and date so that consumers can be targeted at the right time with information.
Personalized sms services also add enormous value to your business. All you have to do to send bulk sms is to add receiver names and other personal information about your company or brand that you want to promote. You can also type discount offers or other promotional details in the sms to attract the audience’s attention. When customers receive a personalized message, they feel special. Sometimes people are not well aware of new openings in their city or country, but a new brand can be easily advertised with the help of bulk sms marketing.
Another benefit of bulk SMS marketing is that it can be afforded by any large or small business. Marketers can use various options for sending messages via an online sms platform, applying an integrated API system or sms gateway, or sending messages via email to sms.
Ad-blocking is becoming more popular. Research shows that over 300 million mobile users around the world implementing ad-blocking on their mobile. The solution left for businesses to leverage on is bulk sms. A network completely untouched by market saturation and blocking technologies.

Text messaging remains the most reliable inbox for mobile users worldwide. With 98 percent of text messages getting read and 90 per cent read within the first 3 minutes of delivery. There’s no question that mass text messaging works.

Who uses bulk sms marketing?

Several industries are are finding bulk sms to be powerful tool to add to their marketing strategy. Some of the industries utilizing bulk sms are: finance, education, gambling, transportation etc.

The advantage of bulk SMS marketing is that any company, no matter the size or budget, can make use of it. There are many options available to send bulk sms messages. You can use a web portal or via an integrated API. Companies can customize their marketing needs per their industry requirements.

For more information on how to boost your business interactions with SMS, visit our contacts page today and talk with an SMS professional.