What’s the bulk SMS marketing?
We live in an era of technology. It’s not surprising to see that people see mobile phones as the most effective communication tool. The reason is very simple, today’s mobile phones have been converted into smartphones and you can use them for multi-tasking, e.g. email, photo sharing, snap chat, long distance phone calls, etc.
But a new wave has been noticed in the digital world over the past few years about how to promote your business through mobile phones, and one of these strategies includes bulk SMS marketing. It has been recognized as a key part of many business strategies for over a decade now.
Now the question is what is Bulk SMS Marketing and how different companies can use it to improve their communication with customers, brand building and as a marketing strategy to reach consumers.
Bulk SMS Marketing is the medium through which a large number of text messages are distributed via mobile phones to a predetermined group of recipients. It is considered the most operational way to communicate with consumers and brands can reach their customers in seconds. It helps improve customer engagement and encourages conversions. Recent research has shown that bulk SMS marketing is a better way of communicating compared to email marketing. It has become one of the most renowned types of mobile marketing, as providing information to end users is the easiest, fastest and cheapest source.
Why is Bulk SMS Marketing effective?
Bulk SMS marketing is highly effective in spreading your brand message to consumers. It is the cheapest channel for advertising your brand, business or services. You can use bulk SMS service to raise awareness of your business proposals. You can send a message to countless customers. Automated SMS service reaches recipients at speeds of 200-500 SMS per second on 800 different networks in over 200 countries around the globe.
SMS marketing does not require any specific skills to send your campaign messages to subscribers. A well – composed and content-based SMS can engage customers and drive them to your brand.
SMS marketing helps to improve sales and customer loyalty. The most amazing feature is that bulk SMS automation can be scheduled for a specific time and date so that consumers can be targeted at the right time with information.
Personalized SMS services also add enormous value to your business. All you have to do is add receiver names and other personal information about your company or brand that you want to promote. You can also type discount offers or other promotional details in the SMS to attract the audience’s attention. When customers receive a personalized message, they feel special. Sometimes people are not well aware of new openings in their city or country, but a new brand can be easily advertised with the help of bulk SMS marketing.
Another benefit of bulk SMS marketing is that it can be afforded by any large or small business. Marketers can use various options for sending messages via an online SMS platform, applying an integrated API system, or sending messages via email to SMS.
Here we can determine that Bulk SMS Marketing allows large or small businesses to connect with their consumers in large volumes with efficiency and promotional content can be delivered to a targeted audience in no time.