Image Credits: Social Ninja.
Bulk SMS service providers play an important role in the provision of business communication solutions. Individuals, business and nonprofit organizations find bulk SMS services to be a very important tool in their day to day operations. This is because SMS text messages have instant delivery with a high open-rate compared to other communication channels.
SMS service providers offer an online bulk SMS portal for businesses to log in to their bulk SMS account and send mass SMS for instant delivery. Using an SMS gateway small and large enterprises can achieve interesting campaign results whenever they send bulk SMS to their targeted audience. Compared to other marketing methods employed by marketers and advertisers, bulk SMS messages have significant open rates.
Almost every text message sent is opened within 10 minutes. But only a fraction of emails sent are opened regularly as many emails reach the spam box of the users to be seen once again. Therefore, when it comes to promoting a brand, marketers, and advertisers are extremely dependent on SMS messaging as a dominant communication channel.
With multiple messaging applications that can be used to send messages on the market, today SMS is still preferred as an effective communication tool. Compared to other channels such as magazine advertising, TV or billboard, using Bulk SMS is a very economical way to promote your business and everything it represents as you can use a sender id to brand your messages or shortcode for 2-way messaging.
Transmission of SMS is an easy task and does not involve extensive user training. This makes mass SMS marketing a viable option for marketers and businesses. Most basic mobile phones have SMS transmission and reception, and the internet does not have to be used to make the most of text messaging. Compared to any other possible option, the maximum number of people can be reached using SMS messaging within the shortest time.
Importance of Bulk SMS Service
Bulk SMS service providers play an important role in business communication and this has a great appeal as people tend to send text messages even if there are different modes of communication.
Text messages can be customized to meet the unique requirements of the intended campaign such as sending SMS reminders or offering customer support making it useful to specific industries. This is a cool way to reach valuable customers without excessively extending the marketing budget.
Start-ups and small businesses with a minimal budget can now compete with the more established companies whenever they want to stay connected with their customers.
You don’t need to worry about SMS software development when preparing your SMS campaigns. The service providers handle the core business aspects because they have the experience to fully manage an online SMS software that can also be integrated through an SMS API. From the beginning to the end, they take care of the campaign requirements. Even after the campaigns have been launched, they use different tools and techniques to measure success.
Uwazii MOBILE wants businesses to thrive, using all proven tools and strategies to help you achieve your objectives. Sign up for a bulk SMS account and start sending bulk SMS in Kenya. With any budget, you get the best ROI in the selected time frame.