How to Use Text Subscription Services


Feedback survey displaying a Safaricom bulk SMS with opt-out code

How to Use Text Subscription Services to Boost Customer Engagement

Text message subscription services allow businesses and individuals to communicate with their subscribers through text messages, also known as SMS messaging. Subscribers can text to sign up or subscribe via text and start receiving updates, news, promotions, and other types of content directly to their phones.

Text subscription services offer several benefits for both businesses and subscribers.

  • For Businesses: Texting services are like a unique tool for companies. They can send messages straight to their customers’ phones who are on the text mailing list. This helps the company and the customer feel closer. Plus, it can make more people want to buy things because they immediately hear about fantastic deals and offers.
  • For Subscribers: Text services are handy for people who sign up or text to join services. They get texts about the latest news and incredible deals from their favorite companies. It’s like getting VIP updates from the brands they love without looking for them online. Unline text to join email list; the SMS subscription process is relatively straightforward.

Benefits of text subscription services for businesses

  1. Getting Customers Involved: Most people check their text messages and even click on links in them. Customers will likely see it and get interested if a business sends a text message to their SMS mailing list.
  2. Keeping Customers: When stores send texts, they sometimes have special deals just for those people. So, if you get the text, you get a special discount! It’s a fun way to make customers want to stay. This makes customers feel special and want to remain loyal to that business.
  3. Selling More Stuff: Businesses can use text messages to tell customers about new items they’re selling or special deals. This can make customers want to buy more. For those not on your text message mailing list and hear about your offers from other customers. They will quickly utilize the text-to-subscribe service.

Benefits of text subscription services for subscribers

  • Simple and Fast: Companies can send text messages that pop up on your phone when you click on them. So, people can find out about neat offers or new stuff from the shops they like without opening emails or searching the internet.
  • Special Deals: When you sign up for text messages from certain companies, sometimes they give you special offers and discounts that others might not get. It’s like being part of a VIP club!
  • Relevancy: Businesses can use text subscription services to send subscribers targeted messages relevant to their interests.

Step 1: Choose a topic for your text subscription service

The first step in creating a text subscription service is to choose a topic. What are you interested in and knowledgeable about? What issues would your target audience be interested in? What value can you provide to your subscribers?

Once you have chosen a topic, you must develop a content strategy. What kind of messages do you want to send your subscribers? How often do you like to send messages? What will make your text subscription service stand out from the competition?

Step 2: Choose an SMS platform and payment processor

Once you have developed your content strategy, you must choose an SMS platform and payment processor. Several different SMS platforms are available, each with features and pricing plans. Choosing a platform that is easy to use and offers the parts you need is essential.

It would help if you also chose a payment processor that will allow you to accept payments from your subscribers. Select a payment processor supporting recurring payments if you plan to charge for your text subscription service.

Step 3: Set up your autoresponders

Autoresponders are like robot messages. When someone first signs up for something you offer, these robot messages automatically send them a welcome note. They can tell the new person more about what they signed up for, say “hi,” and even give them their first special message. It’s like a friendly welcome from a computer!

When setting up your autoresponders, include a clear call to action for them to sign up for text ads. Tell your subscribers what you want them to do next, such as visit your website or follow you on social media.

Step 4: Promote your text subscription service

Once you have set up your text subscription service, you must promote it so people can sign up. There are several different ways to promote your service through other marketing channels, such as:

  1. Social media: Share links to your subscription landing page on your social media accounts for potential customers to text to join the mailing list. You can give an example of Getting our weekly offers on time. Up to 50% off.” Text this number to sign up.
  2. Email Marketing: Let’s say you have a list of people’s emails. You can send them a fun email saying, “Hey! Want to get cool texts from us, too?” and invite them to join your text message club.
  3. Website: Include a link to your subscription landing page on your website.
    Paid advertising: You can also run paid campaigns on social media and search engines to promote your text subscription service.

Step 5: Provide excellent customer support

It is essential to provide excellent customer support to your text subscribers. This includes being responsive to their inquiries and resolving any problems they may have. You should also make it easy for subscribers to opt out of receiving messages if they no longer want to subscribe.

Step 5: Provide excellent customer support

Text subscription services can be a powerful way for businesses and individuals to communicate with their subscribers. You can create an informative and engaging text subscription service by following the steps outlined in this blog post.

Additional tips:

  • Offer a discount or other incentive using a discount code to subscribers who sign up for your service. This will help to increase your subscriber base, thus an effective SMS campaign.
  • Segment your subscribers so you can send them targeted SMS text messages relevant to their interests.
  • Personalize your messages using the subscriber’s name and other relevant information.
  • Use rich media, such as images and videos, to make your messages more engaging.
  • Keep an eye on how things are going. This way, you can see what’s doing great and what you need to improve during your SMS marketing campaigns.

Following these tips, you can create a text subscription service that benefits your business and potential customers. Remember, the key to a successful text subscription service lies in providing timely, relevant, and engaging content on your product or services. Stay updated with the latest trends, listen to your subscribers’ feedback, and be willing to adapt and evolve. With dedication and a clear strategy, text subscription services can be a fantastic tool for building and nurturing customer relationships in today’s fast-paced digital world.

author avatar