SMS Marketing Strategy


Designing a successful SMS marketing strategy in the ever-changing digital world can be a challenging task. Although mobile marketing is still relatively new, text messaging has been around for a long time, but SMS marketing has never looked appealing.

It’s one of those cute little platforms that are often underused and overlooked for the exact reason that makes it such a powerhouse. Simplicity is it. Though SMS is still an old technology yet relatively simple. It doesn’t mean that it has no abilities. Actually the opposite is true.


To get the best results from your SMS marketing strategy, it needs to be done right as SMS has the potential you need to succeed.

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The SMS feature in a mobile device is a reliable and commonly used application as it has an impressive open rate of 97%, which is opened for the majority within three minutes. In addition to the open-rates and unlike other marketing channels, SMS practically needs no graphical design. The problems associated with other forms of digital marketing do not hinder its usage. It easy to track and monitor, it’s cheap, and most mobile phone users trust it. It has the ability to carve a direct path to the pockets of your target customers.

However, just like any other form of marketing, to get the best return on investment from SMS, it needs to be done right. There is no magic to success in that it is going to do away with all your marketing woes on its own. As a business owner or a marketer planning to use SMS marketing, you need to make it work for you. SMS has the potential that you need, but you have to use it the right way.

Marketing Strategy

Interest Proposition: When sending a text message to your customers or clients, remember that you are inviting yourself into their personal space. Keep the message worth your customers’ time. Let it be about a winner’s prize, a present, or an exclusive/incredible deal!

However, don’t make an offer that is available elsewhere. Don’t waste time with unparalleled discounts to customers. Mass SMS marketing offers a safe space. Take advantage of that but do not misuse it. It’s always important to be a good guest when in constant contact with your customers.

Branded Messages: You are welcoming yourself into somebody’s private space, make sure the way you interact with that person is conversational and intimate. Let your customers see your business as a trustworthy friend, not as some faceless agency treating them like another number. Make your messages sweet and short.

Here is an example of what we’re talking about: ‘Hi, Kim. Thank you so much for visiting, Debonairs Pizza. We can’t wait to see you again. On your next visit, show this MSG to get a 20% off your purchase‘.

Constant Contact: Customers like continuity – this rule is true in the case of SMS marketing more than ever before. When you are consistent with your marketing strategy, it’s a perfect way to explain what people can expect from you when they provide you with their personal details. Be trustworthy. Be clear. Be consistent.

URL Tracking: It’s important to combine your marketing strategy with other mobile marketing activities. You can direct your customers to the right place by clicking the WAP links embedded in an SMS.

Make sure your website is responsive i.e. mobile-friendly when you are going to direct your customers to your site. Bear in mind also that the simpler you make a certain item for your clients, the more often they do it.

Create Urgency: Even if you sent a text message that is friendly, well-phrased, personal and valuable, your sale is not guaranteed. Maximize your opportunities by creating a sense of urgency so that your customers do what you want them to do. For example, if you have a discount coupon, make sure that the deal is valid only for one week.

The Nuts & Bolts

  • Message Routing

    Create automatic rules for processing incoming messages.

  • Long Message

    Cant keep it at 160 characters? We support up to 800 character sms.

  • Automatic Opt-out

    Enable automatic opt-out and reduce costs of messaging.

  • Multilingual Support

    Communicate in multiple languages such as Turkish, Greek, and Latin.

  • Dedicated Shortcode

    Receive feedback from our customers using end 2-way messages.

  • Multiple Users

    One account, unlimited users, and continuous logging for each user.